Team

Team

Jeff Lerner

Independent Director

For the past 20+ years, Jeff has been leading marketing initiatives for organizations ranging from start-ups to Fortune 500 companies, with an emphasis on executing high impact brand building and customer acquisition strategies. Over his accomplished career, his marketing leadership helped to generate more than $500 million in marketing-driven revenue across multiple customer acquisition channels; contributed to the completion of three major acquisitions valued at more than $2 billion; and attracted over $390 million in venture capital investments for the young, start-up companies which relied upon him to deliver results. Currently, Jeff serves as CEO of Misnomer, a fractional Chief Marketing Officer consulting firm he founded in 2017 to advise start-up companies on developing effective branding, marketing and public relations strategies.

Early in his career, Jeff rose through the ranks at Google over a seven-year period, serving in several marketing and sales leadership roles for the global leader in search and digital marketing. As Director of eCommerce and Digital Marketing at Cricket Wireless, he delivered tens of millions of dollars in annual revenues through the Company’s eCommerce platform and significantly reduced traffic acquisition costs prior to Cricket’s sale to AT&T for $1.2 billion. Other key leadership roles have included Director of Acquisition Marketing at Provide Commerce, where he led eCommerce initiatives for the Company’s multi-million dollar national floral and gift retailing websites, including ProFlowers, FTD.com, Shari’s Berries and Personal Creations; and he served as Head of Marketing and Public Relations for Online Guru, the number one, most visited automotive-related website in the United States. Jeff is the published author of “The Power of Relationships in Professional Growth” and is an in-demand speaker for global marketing industry events and conferences.